Business
Distribution is the product
Why the best-built thing loses to the best-distributed one — and how to design distribution into a business from day one.
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Business Strategy · AI · Marketing · Websites · Growth
Turning ideas into businesses, strategies into execution, and technology into opportunities.
Finding opportunities. Building strategies. Solving problems.
Using AI to rethink how businesses work, market, and scale.
Creating attention, positioning brands, and turning attention into action.
Building digital experiences that don't just look good—they perform.
Connecting strategy, technology and execution to create momentum.
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Growth experiments shipped
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AI workflows built & deployed
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Average pipeline lift on rebuilds
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From brief to first working prototype

I believe the best opportunities sit at the intersection of business, technology and creativity.
Business models, growth strategies, positioning & problem-solving.
AI-powered workflows, automation, tools & new ways of working.
SEO, digital marketing, campaigns, brand growth & acquisition.
Websites, landing pages, digital experiences & online presence.
Step 01 — Diagnose
Understand the business model, the market and the real constraint holding growth back. No tactics before the truth.

How AI can make marketing smarter.
How businesses can automate repetitive work.
How websites can become intelligent experiences.
How technology can create scalable systems.
Strategy
AI
Marketing
Web
Most businesses don't fail from a lack of ideas — they fail from a lack of focus. I strip the plan down to the few moves that actually change the number.
A prototype in the market this week teaches more than a deck in three. I build the smallest thing that produces real signal, then compound it.
The win isn't bolting a chatbot onto a page. It's removing hours of repeatable work from the operating model so the team can spend time on judgement.
If a channel, page or workflow can't be tied to a number, it gets an experiment or it gets cut. Opinions lose to data.
Business
Why the best-built thing loses to the best-distributed one — and how to design distribution into a business from day one.
AI
A repeatable way to find the tasks in any small business that AI can absorb this month, not someday.
Marketing
Turning reach into positioning, positioning into preference, and preference into revenue.
Web
The structural decisions behind pages that convert — before a single word of copy is written.
Breakdowns on business, AI and marketing — published as I learn them, not years later.
Find the one task in your business AI should already be doing.
The framework I use before touching a single ad or landing page.
Four structural mistakes that quietly cost you every visitor.
What ninety days of shipping publicly actually changed.
Reverse-engineering a brand that grew without paid ads.
The tools worth your time, and the ones that are noise.
He walked in with a diagnosis, not a pitch. Two weeks later we had a positioning line we still use everywhere.
The automation he built removed about ten hours a week of manual work. It just runs now.
Fastest turnaround I've had on a site — and it actually converts.
Rare mix: understands the business model and can actually build the thing.
Two focused weeks: diagnosis, positioning and a prioritised growth plan you can execute immediately.
Automation and AI workflows designed around your operating model, built, tested and handed over.
A conversion-first website or landing system, from strategy and copy structure through to build and analytics.
The goal isn't to know everything.
It's to keep becoming someone who can build anything.